[post_page_title]Color confusion[/post_page_title]
Oh, man. This just gets worse the more and more we see it, and we’re getting some serious The Matrix flashbacks right now. Of course, we don’t work in marketing or branding – but we really can’t see that it would be hard to use red packaging for red paint, and blue packaging for blue paint. It’s simple, right? Well, it seems a lot harder for this company. Perhaps this is a secretive marketing ploy? Maybe they’re trying to confuse their customers into buying the wrong paint, so they return to buy another?
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